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UX/UI Design
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AI workflow
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Prototyping
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Demo Experiences
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Design Systems
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Accessibility
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Interaction Design
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Figma Specialist
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Wireframing
↟↟↟ UX/UI Design ⁕ AI workflow ✎ Prototyping ↟↟↟ Demo Experiences ⁕ Design Systems ✎ Accessibility ↟↟↟ Interaction Design ⁕ Figma Specialist ✎ Wireframing
A Design Studio by Marcelo Ambiel.
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Project Highlight 1
Product Design for a software house from Singapore
Overview
Fin X pioneers software and AI solutions tailored for financial institutions. Currently they're crafting a digital product that seamlessly integrates dashboard data management with AI-guided assistance.
Role & Contribution
In a tight six-day window, I led as the solo UX/UI designer, crafting the concept for the finance tool. My pivotal roles included UX research, initial information architecture, wireframing, visual design, and prototyping.
Project Highlight 2
Product Design for a SalesForce product demo
Overview
Salesforce needed a high-impact demo experience to showcase Agentforce capabilities during Dreamforce 2025. The goal was to turn a complex enterprise AI workflow into a clear, believable, and presentation-ready prototype for a large non-technical audience.
The experience simulated how an enterprise user could create a custom AI agent inside Agentforce, guided by an in-product AI assistant. The final prototype was delivered as a clickable Figma experience and used as the foundation for recorded demo material presented during the event.
Role & Contribution
Translating product requirements into a clear prototype flow
Defining the demo narrative and required screen sequence
Structuring Figma files for team collaboration and client review
Leading async designer handoffs through Loom walkthroughs and daily reports
Designing the AI assistant conversation
Validating prototype coverage against the PRD
Supporting fast iteration under late-stage stakeholder changes
Project Highlight 3
Buy N’ Save
Webdesign for a wholesale e-commerce from New York
Overview
Buy n’ Save is a wholesale company dedicated to simplifying customers' daily lives by offering a curated bundle of essential disposable household items—everything needed for the month, all in one convenient package. To enhance the shopping experience, they are launching an online platform, allowing customers to purchase their bundles effortlessly and have them delivered straight to their doorstep.
Role & Contribution
As the UX/UI Designer, my role was to transform the provided copy into a visually engaging and intuitive interface. I crafted a seamless user experience by integrating thoughtful animations and micro-interactions, bringing the design to life in a polished, high-fidelity prototype.
Other projects
Click on the image to see the entire project
UX/UI design for a Blockchain based Use-to-Earn points system
UX/UI design and Brand design for a real estate tokenization company
Rebranding for the traditional Italian beach club
Brand design for the farm reference in technology and sustainability
About me
Marcelo Ambiel
Product Designer | UX Researcher | Design Ops
Passionate about digital art, I began my design career in 2019. Since then, I've collaborated with traditional businesses and startups, bringing their visions to captivating realities.