Lido San Francesco

Overview

Lido San Francesco is a beachfront establishment located in the Italian comuna of San Nicola Arcella. It has been offering a happy, tranquil environment perfect for relaxation with friends and family for over 30 years, in fact since '93.

Role & Contribution

As project manager and designer, I spearheaded a comprehensive rebranding initiative rooted in the original brand identity. Beginning with thorough user research, we laid the groundwork by establishing brand fundamentals. Then, leveraging these insights, we embarked on a complete overhaul, infusing the brand with a fresh personality and a visually captivating redesign.

4. Briefing.jpg
5. Old brand-1.jpg
5. Old brand.jpg
7. Heaven of Joy.jpg
8. Unwind.jpg
9. Ocean's melody.jpg
10. Breeze.jpg
11. Company.jpg
12. Our dream lives on.jpg
13. Gotten better.jpg
14. Full logo.jpg
15. Part 3 - Brand guidelines.jpg
16. What is it.jpg
17. Icon.jpg
18. Lettering.jpg
19. Slogan.jpg
20. Logo variations 1.jpg
21. Logo variations 2.jpg
22.Color palette.jpg
23. Color combinations.jpg
24. Typographic Hierarchy.jpg
25. Support elements.jpg
26. Photo style.jpg
27. Photo style 1.jpg
28. Photo style 2.jpg
29. Photo style 3.jpg
30. Photo style 4.jpg
31. Applications.jpg
32. Applications 1.jpg
33. Applications 2.jpg
34. Applications 3.jpg
35. Applications 4.jpg
36. Applications 5.jpg
37. Applications 6.jpg
38. Applications 7.jpg
39. Applications 8.jpg
40. Applications 9.jpg
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